Sales and Marketing Management

More than $12 billion worth of real estate sold

Sales success demands the right strategy and the right staff. TCC’s highly trained and specialized sales associates know how to formulate and implement sales programs that

  • Are comprehensive, including media and marketing, phasing and pricing management;
  • Utilize both preliminary research and ongoing market analysis;

Are pertinent to the financing goals, pre-sales and post-construction of each project;

  • Address all aspects of marketing, from branding and positioning to a complete sales environment, collateral, and promotion;
  • Are carefully managed from the pre-sale period through the closing of the last home, including, but not limited to contract execution, lending and legal institution guidance, selections, options, walk-throughs and closings; and
  • Utilize tracking systems to ensure that all marketing dollars are being spent as intelligently and efficiently as possible.

With this kind of sharp thinking and attention to detail it’s not surprising that TCC’s exceptional sales team has been responsible for more than $12 billion in urban and suburban real estate sales over the past three decades.

“Sue and her team are an essential partner in driving client’s success. They possess an extraordinary depth of expertise in residential design, planning, marketing and sales. Their command of the market is informed not only by years of experience but by constant analysis of data and trends. Ultimately, our collaboration has created an authentic project with smart, enduring design that the market has fully embraced. Their entire team is equal parts gregarious and tenacious.”


– Don Briggs
Federal Realty