Laura is the Vice President of Sales and Marketing for TCC. Laura is responsible for compiling and managing budgets, preparing strategic marketing and media plans, the hiring and developing of the sales and leasing teams, as well as overseeing the daily operations of the sales and leasing galleries. She has a vast knowledge of the local, national and international media programs and continually analyzes ROI reports to ensure all advertising dollars spent, provide the highest return.
In addition to overseeing the sales and marketing for a vast majority of new construction projects across the city, Laura is the Project Manager of Boston’s largest residential project, EchelonSeaport. EchelonSeaport is a 1.3 million square-foot, three tower mixed-used development in Boston’s Seaport District.
With a background in visual marketing in the retail industry, Laura’s creativity has been a key component in the oversight and implementation of The Collaborative Companies’ marketing programs.
Prior to joining The Collaborative Companies, Laura held executive positions at Bachrach Photographers, the Dior Division at LVMH, and Estee Lauder. Laura has been the recipient of numerous PRISM awards given for sales and marketing for her TCC projects and “Best of Boston” for visual merchandising.
Laura is and her family reside in Natick.